shopswimways.com

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.

SEO

URL

Domain : www.swimways.com/

Character length : 17

Title

SwimWays - We make free time more fun through innovation!

Description

SwimWays is a manufacturer of outdoor recreation products. Our brands include Spring Float, Aquaria, and officially licensed Disney and Star Wars toys.

Keywords (meta keywords)

swimways,swim ways,spring float,toypedo,baby spring float,pool noodles,foam pool floats,licensed pool toys

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://swimways.com/robots.txt

User-agent	Disallowed for the search engines
*	/ASPDNSFCommon/ /ASPDNSFEncrypt/ /ASPDNSFGateways/ /ASPDNSFPatterns/ /ASPDNSFQuickBooks/ /bin/ /categorydescriptions/ /db/ /download/ /emailtemplates/ /orderdownloads/ /productdescriptions/ /productspecs/ /receipts/ /remotetracer/ /sectiondescriptions/ /shipped/ /skins/ /subscription/ /URLRewriter/ /XMLImporter/ /App_Templates/ /swf/ /App_Browsers/ /controls/ /addtocart.aspx /cardinalauth.aspx /cardinalform.aspx /cardinal_process.aspx /checkoutanon.aspx /checkoutgiftcard.aspx /checkoutpayment.aspx /checkoutreview.aspx /checkoutshipping.aspx /checkoutshippingmult.aspx /checkoutshippingmult2.aspx /clearcookies.aspx /clickout.aspx /createaccount.aspx /disclaimer.aspx /dumpuser.aspx /dyop_addtocart.aspx /dyop_delete.aspx /dyop_quan.aspx /editaddress.aspx /emailproduct.aspx /gcCallback.aspx /giftregistrysearch.aspx /JpegImage.aspx /lat_account.aspx /lat_driver.aspx /lat_getlinking.aspx /lat_signin.aspx /lat_signout.aspx /lat_signup.aspx /notification.aspx /nxfeed.aspx /orderconfirmation.aspx /paypalcancel.aspx /paypalexpressok.aspx /paypalnotification.aspx /paypalok.aspx /pollvote.aspx /popup.aspx /ratecomment.aspx /rateit.aspx /receipt.aspx /remove.aspx /reorder.aspx /rorentity.aspx /rorindex.aspx /rortopics.aspx /rssfeed.aspx /sb.aspx /searchnx.aspx /secureauth.aspx /secureform.aspx /secureprocess.aspx /selectaddress.aspx /sendform.aspx /setcurrency.aspx /setlocale.aspx /setvatsetting.aspx /shoppingcart.aspx /shoppingcart_change.aspx /signin.aspx /signout.aspx /stoneedge.aspx /tableorder_process.aspx /twocheckout_return.aspx /Version.aspx /wishlist.aspx /wolthuis.aspx /worldpayreturn.aspx

User-agent

Disallowed for the search engines

/ASPDNSFCommon/
/ASPDNSFEncrypt/
/ASPDNSFGateways/
/ASPDNSFPatterns/
/ASPDNSFQuickBooks/
/bin/
/categorydescriptions/
/db/
/download/
/emailtemplates/
/orderdownloads/
/productdescriptions/
/productspecs/
/receipts/
/remotetracer/
/sectiondescriptions/
/shipped/
/skins/
/subscription/
/URLRewriter/
/XMLImporter/
/App_Templates/
/swf/
/App_Browsers/
/controls/
/addtocart.aspx
/cardinalauth.aspx
/cardinalform.aspx
/cardinal_process.aspx
/checkoutanon.aspx
/checkoutgiftcard.aspx
/checkoutpayment.aspx
/checkoutreview.aspx
/checkoutshipping.aspx
/checkoutshippingmult.aspx
/checkoutshippingmult2.aspx
/clearcookies.aspx
/clickout.aspx
/createaccount.aspx
/disclaimer.aspx
/dumpuser.aspx
/dyop_addtocart.aspx
/dyop_delete.aspx
/dyop_quan.aspx
/editaddress.aspx
/emailproduct.aspx
/gcCallback.aspx
/giftregistrysearch.aspx
/JpegImage.aspx
/lat_account.aspx
/lat_driver.aspx
/lat_getlinking.aspx
/lat_signin.aspx
/lat_signout.aspx
/lat_signup.aspx
/notification.aspx
/nxfeed.aspx
/orderconfirmation.aspx
/paypalcancel.aspx
/paypalexpressok.aspx
/paypalnotification.aspx
/paypalok.aspx
/pollvote.aspx
/popup.aspx
/ratecomment.aspx
/rateit.aspx
/receipt.aspx
/remove.aspx
/reorder.aspx
/rorentity.aspx
/rorindex.aspx
/rortopics.aspx
/rssfeed.aspx
/sb.aspx
/searchnx.aspx
/secureauth.aspx
/secureform.aspx
/secureprocess.aspx
/selectaddress.aspx
/sendform.aspx
/setcurrency.aspx
/setlocale.aspx
/setvatsetting.aspx
/shoppingcart.aspx
/shoppingcart_change.aspx
/signin.aspx
/signout.aspx
/stoneedge.aspx
/tableorder_process.aspx
/twocheckout_return.aspx
/Version.aspx
/wishlist.aspx
/wolthuis.aspx
/worldpayreturn.aspx

Social

Social Engagement

Linkedin10

Facebook Share0

Facebook Comments0

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

SwimWays - We make free time more fun through innovation!

Character length : 57

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 14%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
3	3	0	6	0	0

Heading structure in the source code

<H1> Pool Toys
<H1> Swim Training
<H1> Pool Floats
<H2> Learn to Swim
<H2> SwimWays Spring Float
<H2> About SwimWays®
<H4> Help Center
<H4> About Us
<H4> SwimWays News
<H4> Our other brands
<H4> Where To Buy
<H4> Stay Connected

Word cloud

pool33
swim16
floats12
swimways12
toys11
games6
training5
learn5
products5
float5
spring5
dive4
baby4
swimming4
water4
steps3
kids3
click3
relax3
step3
blog3
family3
help2
decorations2
view2
play2
lovers2
foam2
product2
floating2
fun2
include2
gear2
retailer2
original2
center2
life2
vests2
star2
wars2
toypedo2
disney2
brands2
kelsyus2
inflatable2
party2
marvel2
coop2

Keyword matrix

word	title	descriptions	heading
pool
swim
floats
swimways
toys
games

Two Word cloud

pool floats4
pool toys4
spring float3
swim training3
star wars2
pool games2

Three Word cloud

swim steps swim2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Error! The website uses iFrame solutions. This type of contents are not indexed by Google.

Images

We found 14 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

173

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.swimways.com/.. /require.js?bust=17.5.1.1
https://www.swimways.com/.. /main.js?bust=17.5.1.1
https://www.swimways.com/.. /store-libs.js?bust=17.5.1.1

List of render blocking css files

https://www.swimways.com/css/style.css?bust=17.5.1.1
https://www.swimways.com/.. /storefront.css
https://fonts.googleapis.com/css?family=Open+Sans:300,300i,400,400i,6...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.swimways.com/WebResource.axd?d=TGW9sUw5U-pyww25hMZBYwRV0kJS5WAbOHlljoZGVb3fpOB-H3rZJDEwNJboe3N6tFNYAiW7vcFMFf5OxIzKr1geXtI1&t=635589219570790873
http://www.swimways.com/ScriptResource.axd?d=kxxKoe50f2s_bHpbj-UO-Nbc4Y3DTxyDlW0zwPTZzECf1nQMu_7Z4C1CObBQFrr-TR42lQug3LFBpeLWB9FJx7RwVUMTrUEqZ9ObuPiNVHpKkYcfa-5NiemHjNk2fDHo8i2DaBW1r_2BwM8JrbQGjZco-XQ1&t=ffffffffbcb9b94a
http://www.swimways.com/ScriptResource.axd?d=fTjv_74zRwJ6Hsy9l3o-U8s3S3-QK4gBRdDfZDC54ZJyqRFNTMl2INlzDzV3MDGQn6t8mScnMfPer3OCG4olTaMBBJGlU35bdV1BSJZtohxpCRYw__1ql0BqJX69i-hSc3xc6b1aFacGQP1PlJENrgHJJxPlntKQWGn9q-hI5UumIU3H0&t=ffffffffbcb9b94a

File size of all javascript files combined

3.48MB

Javascript minifying

You can save 13.5KB (34% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

2.09MB

CSS minifying

You can save 26.4KB (19% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.swimways.com/.. /storefront.css you can save 26.4KB (19% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

12.12KB

Gzip compression

Error! By using Gzip you can save 197B (43% compression) on your site.

By compressing https://www.swimways.com/ccstoreui/v1/merchant/eetagdata you can save 197B (43% compression rate)
By compressing https://www.swimways.com/.. /production-Recommendations you can save 102B (33% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

107

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://cloud-commerce-visit.oracleoutsourcing.com/.. /xd.js	Expiry time is not specified
https://display.ugc.bazaarvoice.com/.. /bvapi.js	10 minutes
https://www.googletagmanager.com/gtm.js?id=GTM-M37CKL	15 minutes
https://www.swimways.com/.. /home-sales-section.jpg	15 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /480721178950655?v=2.8.14&r=stable	20 minutes
https://www.swimways.com/.. /widgetSpecific.js?bust=17.5.1.1	28.3 minutes
https://www.swimways.com/.. /widgetSpecific.js?bust=17.5.1.1	28.6 minutes
https://www.swimways.com/.. /listingUtils.js?bust=17.5.1.1	28.6 minutes
https://www.swimways.com/.. /recsTracking.min.js?bust=17.5.1.1	28.7 minutes
https://www.swimways.com/.. /spmFloodlight.min.js?bust=17.5.1.1	29 minutes
https://www.swimways.com/.. /swHomeCategorySection.min.js?bust=17.5.1...	29 minutes
https://www.swimways.com/.. /cardProductViewModel.js?bust=17.5.1.1	29.1 minutes
https://www.swimways.com/.. /oeLoginRegistration.js?bust=17.5.1.1	29.1 minutes
https://www.swimways.com/.. /swFooter.min.js?bust=17.5.1.1	29.2 minutes
https://www.swimways.com/.. /widgetGeneric.js?bust=17.5.1.1	29.3 minutes
https://www.swimways.com/.. /oeProductCollection.min.js?bust=17.5.1.1...	29.4 minutes
https://www.swimways.com/.. /recsRequest.js?bust=17.5.1.1	29.4 minutes
https://www.swimways.com/.. /oeHeroBannerV2.min.js?bust=17.5.1.1	29.5 minutes
https://www.swimways.com/.. /oePageContextualize.min.js?bust=17.5.1.1...	29.6 minutes
https://www.swimways.com/.. /bv-global-header.min.js?bust=17.5.1.1	29.6 minutes
https://www.swimways.com/.. /widgetSpecific.js?bust=17.5.1.1	29.6 minutes
https://www.swimways.com/.. /widgetSpecific.js?bust=17.5.1.1	29.7 minutes
https://www.swimways.com/.. /oeSearch.js?bust=17.5.1.1	29.7 minutes
https://www.swimways.com/.. /widgetGeneric.js?bust=17.5.1.1	29.7 minutes
https://www.swimways.com/.. /widgetSpecific.js?bust=17.5.1.1	29.7 minutes
https://www.swimways.com/.. /main.js?bust=17.5.1.1	29.8 minutes
https://www.swimways.com/.. /widgetGeneric.js?bust=17.5.1.1	29.8 minutes
https://www.swimways.com/.. /notifications-widget.min.js?bust=17.5.1....	29.8 minutes
https://www.swimways.com/.. /promise-1.0.0.min.js?bust=17.5.1.1	29.9 minutes
https://www.swimways.com/css/style.css?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /require.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /storefront.css	30 minutes
https://www.swimways.com/.. /googleTagManager.min.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /googleTagManagerModel.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /widgetGeneric.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /oeNewsletterMailchimp.min.js?bust=17.5.1...	30 minutes
https://www.swimways.com/.. /categoryModel.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /widgetGeneric.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /oeCore.min.js?bust=LTQwNjM2MjY5MzUwMzIxM...	30 minutes
https://www.swimways.com/.. /store-libs.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /web-content.min.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /oeLibs.min.js?bust=NDg4NTAyODY1ODMxNDI1O...	30 minutes
https://www.swimways.com/.. /widgetGeneric.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /oeHeaderDropdownMinicart.js?bust=17.5.1....	30 minutes
https://www.swimways.com/.. /oeMegaMenu.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /swHeaderWidget.min.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /widgetSpecific.js?bust=17.5.1.1	30 minutes
https://www.swimways.com/.. /localeElements.js?bust=17.5.1.1	30 minutes
https://www.google-analytics.com/plugins/ua/ec.js	60 minutes
https://www.swimways.com/file/general/WorkSans-Bold.ttf	118.9 minutes
https://www.swimways.com/.. /12515_150_prod.jpg&height=475&width=475	119.1 minutes
https://www.swimways.com/file/general/MuktaMahee-Regular.ttf	119.1 minutes
https://www.swimways.com/.. /29005_160_actC.jpg&height=475&width=475	119.2 minutes
https://www.swimways.com/file/general/MuktaMahee-Bold.ttf	119.2 minutes
https://www.swimways.com/.. /12536_180_prod.jpg&height=475&width=475	119.3 minutes
https://www.swimways.com/file/general/custom-icons-sw.woff2?19179918	119.3 minutes
https://www.swimways.com/.. /33094_170_act.jpg&height=475&width=475	119.4 minutes
https://www.swimways.com/.. /27218_170_act.jpg&height=475&width=475	119.4 minutes
https://www.swimways.com/.. /12063_170_prod.jpg&height=475&width=475	119.4 minutes
https://www.swimways.com/.. /29063_170_act.jpg&height=475&width=475	119.4 minutes
https://www.swimways.com/file/general/WorkSans-Black.ttf	119.5 minutes
https://www.swimways.com/.. /11264_180_prod.jpg&height=475&width=475	119.5 minutes
https://www.swimways.com/.. /25355H_160_prodB.jpg&height=475&width=47...	119.5 minutes
https://www.swimways.com/.. /27144_170_prod.jpg&height=475&width=475	119.6 minutes
https://www.swimways.com/.. /11601_150_prodB.jpg&height=475&width=475...	119.7 minutes
https://www.swimways.com/.. /27R12_180_prod.jpg&height=475&width=475	119.7 minutes
https://www.swimways.com/.. /12336_140_prod.jpg&height=475&width=475	119.8 minutes
https://www.google-analytics.com/analytics.js	2 hours
https://www.swimways.com/.. /30R24_180_prodA.jpg&height=475&width=475...	2 hours
https://www.swimways.com/.. /29060_170_act.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /13221_150_act.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /25284H_170_prod.jpg&height=475&width=475...	2 hours
https://www.swimways.com/.. /25282_170_prod.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /27226_170_act.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /12265_140_prod.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /13239_160_act.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /28C12_180_prod.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /27256_180_prod.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /27083_170_act.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /12056_170_prod.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /12305_180_prod.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /12526_180_prod.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /25356H_170_actA.jpg&height=475&width=475...	2 hours
https://www.swimways.com/.. /33014_160_act.jpg&height=475&width=475	2 hours
https://www.swimways.com/.. /11566_170_prod.jpg&height=475&width=475	2 hours

Speed test – Images

File size of all images combined

7.48MB

Image optimisation

You can save 3.1MB (62% compression) by optimising the images below:

By lossless compressing the https://www.swimways.com/.. /13239_160_act.jpg&height=475&width=475 you can save 163.8KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /13221_150_act.jpg&height=475&width=475 you can save 161.8KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /29060_170_act.jpg&height=475&width=475 you can save 161.7KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /27083_170_act.jpg&height=475&width=475 you can save 160.4KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /25356H_170_actA.jpg&height=475&width=475... you can save 155KB (75%) data.
By lossless compressing the https://www.swimways.com/.. /33094_170_act.jpg&height=475&width=475 you can save 153.3KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /27226_170_act.jpg&height=475&width=475 you can save 144.4KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /33014_160_act.jpg&height=475&width=475 you can save 135.8KB (73%) data.
By lossless compressing the https://www.swimways.com/.. /29005_160_actC.jpg&height=475&width=475 you can save 131.1KB (80%) data.
By lossless compressing the https://www.swimways.com/.. /27218_170_act.jpg&height=475&width=475 you can save 130.9KB (76%) data.
By lossless compressing the https://www.swimways.com/.. /12305_180_prod.jpg&height=475&width=475 you can save 119.3KB (73%) data.
By lossless compressing the https://www.swimways.com/.. /29063_170_act.jpg&height=475&width=475 you can save 109.8KB (83%) data.
By lossless compressing the https://www.swimways.com/.. /11601_150_prodB.jpg&height=475&width=475... you can save 93KB (71%) data.
By lossless compressing the https://www.swimways.com/.. /27R12_180_prod.jpg&height=475&width=475 you can save 89.4KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /11566_170_prod.jpg&height=475&width=475 you can save 88.1KB (73%) data.
By lossless compressing the https://www.swimways.com/.. /SWHeroBanner_Eaten%20Alive_Desktop.png you can save 85.1KB (26%) data.
By lossless compressing the https://www.swimways.com/.. /home-new-arrivals-section%20(1).jpg you can save 82.9KB (24%) data.
By lossless compressing the https://www.swimways.com/.. /12536_180_prod.jpg&height=475&width=475 you can save 82.2KB (71%) data.
By lossless compressing the https://www.swimways.com/.. /12056_170_prod.jpg&height=475&width=475 you can save 79.7KB (72%) data.
By lossless compressing the https://www.swimways.com/.. /27256_180_prod.jpg&height=475&width=475 you can save 79.4KB (70%) data.
By lossless compressing the https://www.swimways.com/.. /11264_180_prod.jpg&height=475&width=475 you can save 78.4KB (72%) data.
By lossless compressing the https://www.swimways.com/.. /SWHeroBanner_SwimSteps_Green3_Desktop.pn... you can save 70KB (28%) data.
By lossless compressing the https://www.swimways.com/.. /25282_170_prod.jpg&height=475&width=475 you can save 67.2KB (71%) data.
By lossless compressing the https://www.swimways.com/.. /25284H_170_prod.jpg&height=475&width=475... you can save 66.6KB (71%) data.
By lossless compressing the https://www.swimways.com/.. /28C12_180_prod.jpg&height=475&width=475 you can save 64.4KB (74%) data.
By lossless compressing the https://www.swimways.com/.. /SWHeroBanner_SpringFloat_Desktop.png you can save 63.9KB (27%) data.
By lossless compressing the https://www.swimways.com/.. /12265_140_prod.jpg&height=475&width=475 you can save 51.4KB (68%) data.
By lossless compressing the https://www.swimways.com/.. /30R24_180_prodA.jpg&height=475&width=475... you can save 45.2KB (70%) data.
By lossless compressing the https://www.swimways.com/.. /27144_170_prod.jpg&height=475&width=475 you can save 45KB (67%) data.
By lossless compressing the https://www.swimways.com/.. /12063_170_prod.jpg&height=475&width=475 you can save 39.7KB (68%) data.
By lossless compressing the https://www.swimways.com/.. /12515_150_prod.jpg&height=475&width=475 you can save 38.7KB (70%) data.
By lossless compressing the https://www.swimways.com/.. /12526_180_prod.jpg&height=475&width=475 you can save 34.8KB (72%) data.
By lossless compressing the https://www.swimways.com/.. /25355H_160_prodB.jpg&height=475&width=47... you can save 22.6KB (71%) data.
By lossless compressing the https://www.swimways.com/.. /12336_140_prod.jpg&height=475&width=475 you can save 20.7KB (68%) data.
By lossless compressing the https://www.swimways.com/.. /SWHeroBanner_Eaten%20Alive_Mobile_Backgr... you can save 3.9KB (21%) data.
By lossless compressing the https://www.swimways.com/.. /SWHeroBanner_SwimSteps_Green3_Mobile.png... you can save 3.3KB (21%) data.
By lossless compressing the https://www.swimways.com/.. /SWHeroBanner_SpringFloat_Mobile.png you can save 3.1KB (22%) data.

Links

We found a total of 94 different links.
Internal links: 81
External links: 13

External links:

Link text (anchor)	Link strength
Kelsyus
COOP
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